Ravensbourne Case Study

Business Challenge Ravensbourne 2021

Ravensbourne University London has a community of approximately 2,600 students and offers practically focused digital media and design courses at a variety of levels. Ravensbourne also hosts more than 100 creative technology businesses that utilise its cutting-edge technologies and media resources, which collaborate with its student body and industry partners. They are based in London’s creative hub, the Greenwich Peninsula – right next to the famous O2 Arena.

The university was using a Virtual Tour that preceded their current branding and needed to update their tour and create an engaging online user experience for prospective students. The goal was ultimately to reach a wider domestic and international audience particularly in the face of the pandemic.

The brief needed to deliver an accessible and freely navigable 360 Virtual Tour where prospective students can freely explore the building and interact with informative labels, video and images. The tour also needed to capture the vibe of what it feels to live and study in the Greenwich Peninsula including the universities local accommodation partners. Due to the international target base, there was also a need to have menu choices accessible in different languages.

The Process

We started early on Saturday morning walking through the building to find the optimal route through from ground floor to the roof top terrace. Scanning commenced around 8:00am and the scan points were completed at 19:30pm on the same day.

Once the stitching was complete on the Sunday, we begun the editing process which includes creating a custom video highlight reel, cleaning up scan points, labelling rooms & key features, blurring out unwanted features and optimising the overall navigational experience. This process was complete by the Sunday evening and was ready for feedback from the Ravensbourne team on the Monday morning. The overall process was complete in a weekends work.

As part of the ongoing maintenance of the virtual tour, any changes or edits can easily be actioned moving forward. In addition, should there be significant refurbishments to the building, we could easily create targeted rescans and update a specific area which saves time and money not having to rescan the building.

The Results

We have recently published the tour on the Ravensbourne website so excited to review the analytics and see how many impressions and visitors to the tour. We are going to continue the editing process as we go embedding videos, images and other interactive features.

See the results here